Παρουσίαση/Προβολή

(UNI413) -  ΔΗΜΗΤΡΙΟΣ ΚΥΡΚΙΛΗΣ

Περιγραφή Μαθήματος

The course aims to introduce students to the institutional perspective of international business. Institutional theory based mainly on the work of Douglas North and Scott argues that both formal rules, such as the constitution of a country and its legal framework, and informal constraints, such as the customs of the country and its self-imposed rules of conduct, need to be understood in the assessment of the business potential of a country. Business potential on the other hand is closely related to the country’s attraction to foreign business entering thtkugh various entry modes to the host market. It has been widely established that some countries are more successful than others in attracting foreign business, whereas other countries perform better in terms of productivity and innovation. In turn, foreign business entering a host market influences its business potential by affecting the institutional establishment. The course employs elements of both institutional theory and international business theory to develop an institutional perspective of international business strategy at both the country and company levels.

Ημερομηνία δημιουργίας

Παρασκευή 23 Φεβρουαρίου 2024