Παρουσίαση/Προβολή

Εικόνα επιλογής

SPECIAL TOPICS IN MARKETING

(ΟΔ0706-2) -  ΑΝΔΡΕΑΣ ΑΝΔΡΟΝΙΚΙΔΗΣ / ANDREAS ANDRONIKIDIS

Περιγραφή Μαθήματος

 

Marketing is one of the most critical elements in any business. Marketing management involves a strategically deep understanding of customer preferences, use of that knowledge in designing right brands for target customers, and determining appropriate ways to communicate, capture, and deliver value. Organizations routinely invest and deploy resources in these functions by managing marketing efforts to boost customer experience. These tasks will be examined in this course.

 

 

Ημερομηνία δημιουργίας

Δευτέρα 4 Μαΐου 2020